On January 31, 2017 SB Partners unveiled a new corporate identity and tagline that reflects the basic essence of what they do ‘Accounting for Our Community’, together with a new, easier-to-navigate website supporting the company’s evolution as Burlington’s leading full-service accounting firm.
The rebranding process took place over months of consultation and integration with valuable insights from the firm’s Partners, team members, clients and the community.
“Commitment to community is deeply embedded in SB Partners’ culture; and it was this sentiment that came up over and over as we reflected on who we are and what’s important to us.” said John Chisholm, Partner and CEO. “It was vital that this also be clearly reflected in our new brand identity and I’m pleased to say that it is.”
“The power of our new brand comes from within – it’s a bold reflection of who we are now and who we will become in the future, and what sets us apart from other firms.” continued Chisholm. “The rebranding supports not only the commitment to the community we work in, but our vision for the future. We reflected on how we communicate and the key messages we want to impart and coupled this with a contemporary look to better represent who we are today.”
Befitting our team’s shared values, we’re celebrating the unveiling of our new brand by announcing our enhanced commitment and partnership with Burlington Foundation. Since 1999, the Foundation has been helping individuals and local businesses give brilliantly by building legacies, addressing vital community needs and supporting areas of interest.
SB Partners is honoured to join Burlington Foundation as the presenting partner of a new Foundation initiative this spring called ‘Happenings 2017’. Community members will be invited to hear inspirational stories from people who see and feel the difference that collective giving makes every day.
According to Colleen Mulholland, President and CEO of Burlington Foundation, “Our growing collaboration with SB Partners has been built upon a set of shared values. As a long-standing partner and a corporate endowment fund holder, the firm has once again illustrated their commitment to our community, helping make change happen today and for tomorrow.”
For further information about Burlington Foundation visit: