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Free COVID-19 Business Recovery and Planning Guide for Small and Medium-Sized Businesses

Business Health Council


SB Partners Admin on May 7, 2020 in Advice for Business Owners

As many Canadian businesses continue to struggle through the COVID-19 pandemic, Business Health Council is taking action to help business owners navigate this crisis and adapt to the new realities in 2020 and beyond.

SB Partners is proud to be a content contributor to the Business Health Council.

Business Health Council (BHC)

Business Health Council has developed a free online guide to help business owners take charge of their businesses through a series of actionable, and structured, steps. This comprehensive guide acts as a how-to playbook for business owners and senior executives by coordinating planning activities within sales, marketing, operations, finance, accounting, human capital, and information technology. 

“Unlike other resources that tend to be specific to one function or issue, our guide is structured as a three-phase system that ties together critical strategies across all functions,” said Steve Wittal, Sales and Marketing SME, Business Health Council. “All parts of a business need to function as a well-integrated system to be effective.  Solving one tactical issue won’t help much if the rest of the business is out of sync,” Wittal added.

The three critical phases to managing any business crisis – from a pandemic like COVID-19 to a more business or industry-specific challenge like regulatory changes – include Mobilize, Adapt, and Evolve.  Each phase builds on the last, helping business owners strategically tackle any challenge from the initial crisis response to the longer-term evolution of the business within the new reality. 

“The world continues to globalize and change at a rapid pace. Businesses that react and respond most effectively will thrive; while those that fail to mobilize, adapt, and evolve will succumb to competitive pressure or market irrelevance,” says Bob Izsak, Strategy Lead, Business Health Council. “While the guide was built to help businesses through the COVID-19 pandemic, we recognize that it will continue to be beneficial in any business environment undergoing rapid change.”

About Business Health Council

Based in Toronto Canada, Business Health Council (BHC) is a collective of subject matter experts, formed to help businesses navigate through and beyond the COVID-19 crisis.